Pretty much out of nowhere, I got the following letter from Waylines, an online zine of speculative fiction:
Sorry to come out of left field like this, but I'm writing everyone I know to drum up some support for the Waylines Magazine's Year Two campaign. It has entered its last week and, unfortunately, we've got a long way to go. If you haven't heard of the magazine, Waylines is a pro-paying spec fiction magazine, and in our first year we published 14 stories. We're trying to fund Year Two via Kickstarter and are currently at 16% with 7 days left. So if you know anyone who might be interested (or might have some spare cash ) please tell them to check out the campaign on Kickstarter.So. The rule of thumb here is that if you read Waylines and like it, you should kick in some money. Otherwise . . . well, it'll just go away.
The same applies for all science fiction magazines, including the Big Three: Asimov's, Analog, and F&SF. If you like the kind of stuff they publish, you really ought to have a subscription. Because otherwise . . . well, you've heard this before.
The Kickstarter campaign is here.
And the Waylines site is here.